How Does Google Crawl, Index and Rank Websites?

The PPC Blog just published a great infographic showing how Google works.  I have been talking to a lot of small business owners lately about helping get traffic from Google and many don’t seem to understand the process. This image shows how both the organic and paid listings are ranked, although you must remember that the two do not influence how the other operates.

So if you think it is an easy task to rank well in Google, please take the time to understand this whole image and you will see why it is important to work with a professional who understands Search Engine Optimization and Pay Per Click advertising when trying to market your site online.

How Does Google Work?

Infographic by PPC Blog

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3 Responses to “How Does Google Crawl, Index and Rank Websites?”

  1. says:

    Thank you for this graphic.
    Being a designer, I tend to think in images and this has certainly helped me see what is going on with my website.

    It has made sense of an otherwise confusing concept

  2. says:

    Ya you are right — The word SEO sounds simple but actually not — To optimize a site a person needs to consider many things .Its a compititive market and all want to rank high in search engines . all are planning new things , exceptions to get ranked higher .

  3. Robert Mitchel says:

    Intresting post! Although how Google works is relative! :roll:

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