The PPC Blog just published a great infographic showing how Google works. I have been talking to a lot of small business owners lately about helping get traffic from Google and many don’t seem to understand the process. This image shows how both the organic and paid listings are ranked, although you must remember that the two do not influence how the other operates.
So if you think it is an easy task to rank well in Google, please take the time to understand this whole image and you will see why it is important to work with a professional who understands Search Engine Optimization and Pay Per Click advertising when trying to market your site online.
Infographic by PPC Blog