I help you grow acquisition, improve what buyers find on your website, and understand which work is paying off. Hire me for a focused project or to lead the program with your team. You work directly with me on the priorities, the decisions, and getting the work done.
I’m Mark Barrera. My background includes growth and content work across PCMag, Mashable, and Offers.com at Ziff Davis, leadership roles at Bluehost and TrustRadius, and building and selling an agency.
Tell me what you’re working on
Bring me a defined job: grow search and AI discovery, manage paid acquisition, or improve the content buyers rely on. We’ll agree on what to change, who will deliver it, and how we’ll assess the result.
More inquiries, but fewer useful sales conversations. A website rewrite that keeps stalling. Reports that leave you unsure where to invest. I investigate the work and records behind the problem, then recommend and help implement the changes. How a diagnostic works.
If the team needs someone to set priorities and carry them through, I can own an agreed part of marketing. I work alongside your employees and partners, make the decisions in my remit, and stay involved as the results come in. How a fractional role works.
Send me the website, what you want to accomplish, and who is working on it today. We’ll discuss fit and scope before you commit. You’ll know what I’m responsible for, what your team will handle, and what you’ll receive. A clear project can start directly; an investigation makes sense when we still need to understand the problem.
I tripled traffic at Offers.com. Following its acquisition, my responsibilities expanded across Ziff Davis brands including PCMag and Mashable, with work spanning SEO, audience growth, product direction, and commerce content.
The portfolio earned through affiliate commerce, advertising, and media partnerships. We also bought three Black Friday properties in two years. More about the work at Offers.com and Ziff Davis.
As VP of Audience & Review Generation and a member of the leadership team, I connected customer contributions, organic discovery, and product engagement with qualified pipeline. Read about my review and marketplace experience.
I served on the Bluehost leadership team at Newfold Digital and built the board reporting with transaction readiness in mind. That experience shapes how I prepare growth reporting for executive decisions.
I built and sold an agency. I've owned the decisions about what to offer, how to deliver it, and how to run the business.
Field Notes is where I make room for the detail that doesn't fit on a services page.
More leads, fewer worthwhile conversations. Before changing the campaign, check what each team is counting.
Shared AI skills can preserve editorial judgment. The work is deciding which corrections belong in the next assignment—and which should stay with the last one.
A useful SEO report explains what changed, why it matters, and what the team should do with the information.
Away from the work, I’m a dad to two girls, husband to a first-grade teacher, and happiest with time to fish, cook, or get out on the water. A little more about me.
Tell me about the business, what you want to improve, and where you could use help. We'll talk through whether I'm the right person for the job.