Your competitors are already showing up in AI search results — and you don't know why. I build the intelligence system that connects your search data, analytics, sales conversations, and competitive landscape so you see exactly what's happening and what to do about it.
Most B2B SaaS companies are running marketing with one hand tied behind their back. Not because the team isn't good — because the systems aren't connected.
I work with mid-market B2B SaaS companies ($10M–$100M ARR) where three people typically feel this pain most acutely.
Signal Architecture is my methodology for connecting a company's marketing, sales, and competitive data sources into an AI-orchestrated intelligence layer. Your team probably already uses Semrush, HubSpot, maybe a content optimization tool. What you don't have is anyone connecting them. That's what I build.
I connect to your existing tools using custom integrations and API connections. No new software to buy. No data migration. I work with what you already have and make it talk to each other.
AI-orchestrated analysis runs across all data sources simultaneously. Instead of one analyst looking at one dashboard, you get a system that finds patterns across your entire marketing surface area.
Every insight comes with a specific action. Not "improve your content strategy" — but "publish this piece targeting this cluster because your competitor lost 40% AI visibility on this topic last month."
Years running my own agency. A decade in VP roles at scale. I've sat on both sides of the table — I know what it's like to serve clients and to be one.
I measure success in revenue impact and competitive advantage — not vanity metrics.
Mark manages to combine technical skills, business savvy, customer-facing prowess, and people leadership all in one. He's got domain expertise in spades, crushes goals, builds great teams, and is an all around stand-up human.— Megan Headley · Product Marketing Leader · Formerly at Gartner & TrustRadius
The deliverable is not the report. The deliverable is the unfair advantage — knowing exactly what your competitors don't, and acting on it before they figure it out.— Mark Barrera
Every engagement starts with a discovery call to understand your stack, your gaps, and whether we're a fit. I keep my client roster at 4–6 so every company gets senior-level attention, not a junior account manager.
A 30-minute discovery call to understand your stack, your goals, and whether we're the right fit. No pitch deck. No pressure. Just a conversation between two people who take marketing seriously.