Accepting 2 new clients in Q2 2026

I build the intelligence layer your marketing team is missing.

AI-orchestrated marketing intelligence for B2B SaaS companies that are done flying blind. I connect your search data, analytics, sales conversations, and competitive landscape into a single operating picture — then tell you exactly what to do next.

Book a Discovery Call → See How It Works
20+
Years in SEO & Growth
VP
Ziff Davis · TrustRadius · Newfold
230%
Traffic growth in 6 months
4–6
Clients at any given time
I'm not
An agency with 30 junior account managers who rotate off your project every quarter.
I'm not
A SaaS dashboard you'll forget to log into by month three.
I am
A senior operator who embeds into your team and builds systems that compound. Your team already has tools. What you don't have is anyone connecting them.
// The Problem

Your marketing team has data in 12 tools and insights in zero of them.

Most B2B SaaS companies are running marketing with one hand tied behind their back. Not because the team isn't good — because the systems aren't connected.

✕ What most teams live with

  • SEO agency sends a ranking report. Nobody knows what to do with it.
  • Content calendar runs on vibes. No connection to what prospects actually ask on sales calls.
  • Organic CAC is a mystery. Nobody can prove what content contributed to closed-won revenue.
  • Competitors are showing up in AI search results. You don't even know which ones or why.
  • CMO gets asked "why is pipeline down?" — nobody has a real answer beyond "we need more content."

✓ What becomes possible

  • A live intelligence system that connects your CRM, analytics, search data, and sales conversations into one picture.
  • Content strategy built from actual sales call transcripts, competitive gaps, and AI visibility data.
  • Real-time competitive war room showing who's gaining and losing ground — in traditional and AI search.
  • CRO hypotheses generated from analytics, behavioral data, sales intelligence, competitive research, technical audits, and market research — scored by impact, not gut instinct.
  • A Monday morning briefing that tells the CMO exactly what's happening, why, and what to do about it.
// Who I Work With

Which one are you?

I work with mid-market B2B SaaS companies ($10M–$100M ARR) where three people typically feel this pain most acutely.

The Buyer
VP of Marketing
You know organic is underperforming but can't pinpoint exactly why. Your SEO agency sends reports you skim. You've heard about AI search but don't know how to act on it. The board wants pipeline efficiency and you're being told to do more with less.
"I'm spending $20K/month on paid and the CEO keeps asking why we can't get more from organic. I don't have a good answer."
What you need: Someone who's sat in your chair, knows what the CMO will ask, and builds the system so you always have the answer.
The Decision Maker
CMO / CRO
Paid acquisition costs are rising. You need organic to be a predictable growth channel, not a money pit. You've been burned by agencies that promised traffic and delivered nothing tied to revenue. You think in pipeline, CAC, and board narratives — not keywords.
"I've heard 'SEO takes 6-12 months' too many times. Show me the ROI math or don't waste my time."
What you need: Organic performance connected to pipeline. Clear attribution. An ROI timeline you can present to the board.
The Champion
Director of Content
You're publishing 4-8 posts a month based on keyword research. Some rank, most don't move the needle. You suspect you're writing about the wrong things but can't prove it. You have zero visibility into what sales hears on calls or what competitors do in AI search.
"I want to be more strategic but I'm stuck in execution mode. Give me a system that tells me exactly what to write and why it matters."
What you need: A prioritized content roadmap built from real data — updated in real time, not quarterly.
// Signal Architecture™

Your tools have data. I build the system that finds the signal.

Signal Architecture is my methodology for connecting a company's marketing, sales, and competitive data sources into an AI-orchestrated intelligence layer. Your team probably already uses Semrush, HubSpot, maybe a content optimization tool. What you don't have is anyone connecting them. That's what I build.

signal-architecture — your-company.dashboard
Data Layer — Your Existing Tools
CRM (HubSpot, Salesforce) Analytics (GA4, Amplitude, PostHog) Search Console Sales Calls (Gong, Chorus) SEO Tools (Semrush, Ahrefs, DataForSEO) Behavioral (Hotjar, FullStory) AI Visibility (Profound, Otterly, Peec) Content Tools (AirOps, Clearscope, Surfer)
↓
Intelligence Layer — What I Build
Organic Performance Intelligence AI Visibility Tracking Demand & Topic Intelligence Competitive War Room Messaging & Sales Signal Analysis CRO Hypothesis Engine Distribution & PR Monitoring Growth Command (Executive View)
↓
Action Layer — What Your Team Receives
Prioritized Content Roadmap Weekly Intelligence Briefing CRO Test Queue (Scored) Competitive Alert System Board-Ready Attribution Reports Technical SEO Action Items
01 — Connect

Wire Into Your Stack

I connect to your existing tools using custom integrations and API connections. No new software to buy. No data migration. I work with what you already have and make it talk to each other.

02 — Analyze

Build the Intelligence Layer

AI-orchestrated analysis runs across all data sources simultaneously. Instead of one analyst looking at one dashboard, you get a system that finds patterns across your entire marketing surface area.

03 — Act

Execute With Precision

Every insight comes with a specific action. Not "improve your content strategy" — but "publish this piece targeting this cluster because your competitor lost 40% AI visibility on this topic last month."

// Background

I've operated at the scale your company aspires to.

This isn't theory. I've sat in the VP chair, managed the P&L, presented to the board, and built the teams that drive growth at scale.

VP of SEO
Ziff Davis (PCMag, Mashable, Lifehacker)
Managed SEO strategy across a portfolio of media properties reaching hundreds of millions of monthly visitors.
VP of Marketing
TrustRadius
Drove 230% organic traffic growth in six months. Built the content and SEO engine for a B2B review platform competing against G2 and Capterra.
VP of SEO & Content
Newfold Digital
Led organic growth strategy across a PE-owned portfolio of web presence brands including hosting, domains, and site builders.
Founding Chairman
State of Search Conference
Founded one of the premier search marketing conferences in the U.S., drawing top speakers and practitioners to Dallas annually.
// Results

The receipts.

I measure success in revenue impact and competitive advantage — not vanity metrics.

230%
Organic traffic growth in 6 months
Built and executed a full-stack SEO and content strategy for a B2B SaaS review platform. Topical authority, technical optimization, and content velocity combined to drive massive growth.
B2B SaaS · Series B
3×
Pipeline-attributed content ROI
Connected content performance to sales pipeline through attribution modeling. Proved content's contribution to closed-won revenue — giving the CMO a board-ready narrative.
B2B SaaS · Privacy Tech
8
Intelligence dashboards deployed
Built a complete Signal Architecture system connecting organic search, AI visibility, competitive intelligence, CRO, messaging analysis, and executive reporting in one platform.
Custom Platform Build
The deliverable is not the report. The deliverable is the unfair advantage — knowing exactly what your competitors don't, and acting on it before they figure it out.
— Mark Barrera
// Services

Three ways to work together.

Every engagement starts with a discovery call to understand your stack, your goals, and whether we're a fit. I work with 4–6 clients to ensure depth over breadth.

Tier 01
Strategic Advisory
$5K / month
For teams with execution capacity that need the intelligence layer and strategic direction. I build the analysis and playbook — your team runs with it.
→ Best for VP Marketing who needs to upgrade from a generic SEO agency without a huge budget jump.
  • Monthly intelligence briefing & action plan
  • AI visibility & competitive monitoring
  • Content prioritization & strategy
  • Async Slack/email access
  • Quarterly business review with leadership
Book Discovery Call
Tier 02
Growth Operations
$10–15K / month
Full Signal Architecture build-out plus hands-on optimization. I embed into your workflows and work alongside your team to execute on the highest-impact opportunities.
→ Typically replaces $8-12K in agency + tool costs while delivering intelligence they never could. Most clients see measurable pipeline impact within 90 days.
  • Everything in Strategic Advisory
  • Custom dashboard & reporting build
  • CRO hypothesis generation (scored & prioritized)
  • Content strategy, briefs & roadmap
  • Technical SEO & site optimization
  • Bi-weekly strategy sessions
  • Content team gets real-time prioritized roadmap
Book Discovery Call
Tier 03
Platform Build
$20–30K one-time
I build your company a custom intelligence platform — dashboard architecture, API integrations, AI-orchestrated analysis — that becomes your proprietary competitive moat.
→ Your team owns the system. Ongoing retainer optional. The platform compounds in value as more data flows through it.
  • Custom dashboard suite
  • API integrations to your full stack
  • AI-orchestrated analysis pipelines
  • Team training & documentation
  • 30-day post-launch support
  • Optional retainer for ongoing management
Book Discovery Call
// Let's Talk

Ready to stop flying blind?

A 30-minute discovery call to understand your stack, your goals, and whether we're the right fit. No pitch deck. No pressure. Just a conversation between two people who take marketing seriously.

Email mark@markbarrera.com
Phone 214-908-0954
Location Austin, Texas
Book a Discovery Call →