Privacy Policy
Last updated: February 26, 2026
Mark Barrera Consulting LLC ("we," "our") operates markbarrera.com. This page explains what data we collect, how we use it, and your choices.
What We Collect
Analytics data. We use Google Analytics 4 and PostHog to understand how visitors use our site. This includes pages visited, time on page, referral source, device type, and general geographic region. PostHog may record anonymized session replays to help us improve the user experience.
Diagnostic and tool inputs. When you use our free tools (AI Visibility Check, Marketing self-assessment), the data you enter: such as brand names, competitor names, categories, and answers to diagnostic questions: is processed to generate your results. This data may be stored in aggregated, anonymized form to improve our tools and generate market research.
Contact information. If you book a discovery call, subscribe to updates, or contact us directly, we collect the information you provide (name, email, company).
What We Don't Do
- We don't sell your data to third parties.
- We don't run ads or share data with advertising networks.
- We don't use your tool inputs to identify you personally unless you voluntarily provide contact information.
- We don't store uploaded files (GSC exports, analytics data) beyond the time needed to generate your results.
Cookies
We use cookies for analytics (GA4, PostHog) and for basic site functionality. You can disable cookies in your browser settings. The site will still work, but analytics features will be limited.
Third-Party Services
We use the following services that may process data on our behalf:
- Google Analytics 4: web analytics
- PostHog: product analytics and session recording
- Vercel: site hosting
- Calendly: appointment scheduling
- Anthropic (Claude API): AI analysis for free tools
Your Rights
You can request access to, correction of, or deletion of your personal data at any time by emailing mark@markbarrera.com.
Contact
Mark Barrera Consulting LLC
Austin, Texas
mark@markbarrera.com