Last updated: February 26, 2026
Mark Barrera Consulting LLC ("we," "our") operates markbarrera.com. This page explains what data we collect, how we use it, and your choices.
Analytics data. We use Google Analytics 4 and PostHog to understand how visitors use our site. This includes pages visited, time on page, referral source, device type, and general geographic region. PostHog may record anonymized session replays to help us improve the user experience.
Diagnostic and tool inputs. When you use our free tools (AI Visibility Check, Signal Architecture Diagnostic), the data you enter — such as brand names, competitor names, categories, and answers to diagnostic questions — is processed to generate your results. This data may be stored in aggregated, anonymized form to improve our tools and generate market research.
Contact information. If you book a discovery call, subscribe to updates, or contact us directly, we collect the information you provide (name, email, company).
We use cookies for analytics (GA4, PostHog) and for basic site functionality. You can disable cookies in your browser settings. The site will still work, but analytics features will be limited.
We use the following services that may process data on our behalf:
You can request access to, correction of, or deletion of your personal data at any time by emailing mark@markbarrera.com.
Mark Barrera Consulting LLC
Austin, Texas
mark@markbarrera.com