My client work includes SEO/AEO, paid-search audits, and HubSpot measurement. These starting points help you frame what to inspect before commissioning work.
The examples here focus on B2B marketing. Apply the recommendations to the buying process and business question you are investigating.
Review the questions around your marketing data
The marketing self-assessment asks ten questions about the way your team works. Its output is a list of review points based on your answers, not a verified audit.
Inspect what an AI answer says about the buyer you want
The AI prompt worksheet helps you prepare buyer-specific questions. The AI discovery guide explains how to inspect the answers. Use it to distinguish an inaccurate description from a claim about lost revenue.
Where these starting points stop
A questionnaire doesn't inspect the underlying records. A single AI response doesn't establish a stable competitive position. Bring the evidence to a conversation about the actual decision.