Which marketing question can your team still not answer?

I've done the tool-count exercise with dozens of B2B SaaS teams. The average was 12. This self-assessment suggests records to inspect based on your answers. It doesn't access your accounts or establish what's causing a growth problem.

The examples here focus on B2B marketing. Apply the recommendations to the buying process and business question you are investigating.

No email is required. Your answers stay in this page.

Where this breaks

This is for sales-assisted B2B teams. It doesn't evaluate DTC checkout, pure PLG, or enterprise procurement. Tool choices alone cannot diagnose a business.

Review your current setup

What is your role?What is your company’s ARR?How many people are on the marketing team?Which CRM setup do you use?How do you track organic search?Do you check how AI answers describe your brand?What primarily informs content decisions?Does marketing review sales conversations?Can you connect organic content with sales outcomes?Which question needs attention first?

About Mark

Mark Barrera has spent more than 20 years in digital marketing, including VP-level leadership at TrustRadius and Newfold Digital. He now runs Mark Barrera Consulting LLC, a one-person, AI-native B2B marketing consultancy in Austin, Texas.

Where this breaks

Review your current setup

Your answers suggest these checks

About Mark