// Field Notes

Intelligence briefs from the front lines.

Short, sharp analyses of what's actually happening in B2B SaaS marketing — AI visibility shifts, competitive intelligence findings, content strategy breakdowns, and CRO insights. Each one is a video walkthrough with full transcript.

All AI Visibility Competitive Intel Content Strategy CRO Attribution Technical SEO
1:25
AI Visibility
Your Competitor Is Showing Up in ChatGPT and You're Not
Feb 26, 2026
Content Strategy
Why Your SEO Agency's Ranking Report Is Useless
Mar 5, 2026
Signal Architecture
The 12-Tool Problem: Why Your Marketing Data Doesn't Connect
Mar 5, 2026