I’m Mark Barrera.

Search is a strength I bring to a much broader job

SEO has been a central part of my career. My work also crosses positioning and messaging, content, paid acquisition, conversion optimization, and analytics. I care about what connects them: how someone finds the business, understands the product, and decides to buy.

That’s the question I bring to AI search, too. I want to understand what the intended buyer is being told and whether the explanation helps them choose.

I’ve owned the business and led inside it

I built and sold an agency. At TrustRadius, I served on the leadership team and connected audience and review generation to qualified pipeline during the company’s growth from seven-figure to eight-figure revenue.

From Offers.com growth to the Ziff Davis portfolio

I tripled traffic at Offers.com. Following its acquisition, my role expanded to SEO and broader responsibilities across Ziff Davis brands including PCMag and Mashable.

That progression brought together audience growth, acquisition experience, and work across a larger publishing portfolio. It is part of the background I bring to SEO consulting and content strategy.

At Ziff Davis, I helped acquire and integrate three Black Friday properties in two years. I ran product, editorial, and audience strategy for a portfolio monetized through affiliate commerce, advertising, and media partnerships.

At Newfold Digital, I grew the marketing team from a handful of people to about 50. I served on the Bluehost leadership team and built board reporting with transaction readiness in mind. Those roles taught me to keep the business decision close to the marketing work.

Clients & brands I’ve worked with

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  Aragorn AIClient
• 
  Onramp FundsClient
• 
  OsanoClient
• 
  BluehostFormer in-house leadership
• 
  TrustRadiusFormer in-house leadership
• 
  Offers.comIn-house growth & SEO
• 
  Ziff DavisFormer employer
• 
  Newfold DigitalFormer employer
• 
  PCMagBrand work at Ziff Davis
• 
  MashableBrand work at Ziff Davis

Peer reviews, UGC, and marketplace growth

As VP of Audience & Review Generation at TrustRadius, I worked across the relationship between review contributors, software buyers, and vendors. My experience spans organic audience growth, user-generated content, product engagement, and product-led growth connected to sales pipeline.

Read about my TrustRadius experience and how I help build peer-review and customer-evidence programs.

A lot of my career has happened in the community, too

I served as president of SMC Dallas, and as chairman and president of DFWSEM, the Dallas-Fort Worth Search Engine Marketing Association. I was also founding chairman of the State of Search Conference in Dallas.

I still bring ideas from those rooms into my work. My Field Notes include observations from client projects and events such as Zero Click SF and AirOps Next NYC.

Closer to home, I coached my daughter’s soccer team and served on my HOA board.

Outside work, family comes first

Most of all, I love time with my family, traveling and finding adventures together. I also love boating, cooking, and fishing: freshwater, saltwater, and fly fishing.

Today, you work directly with me

I run MBC as one senior operator. AI infrastructure supports the research and execution, and I stay responsible for the work we agree to do.

You can bring me a focused project or a need for ongoing senior support. I work with business and marketing leaders who need experienced ownership, including teams expanding a working program and teams sorting out what needs to change.

Explore my services, or read who I work with to see how an engagement could fit. If you have something in mind, let’s talk.