Growth Decision Sprint

Make the next growth decision before you fund the execution.

A focused engagement for B2B leaders pursuing an opportunity, solving a specific acquisition problem, or deciding what the organization should do next.

When it fits

The opportunity may be broad or highly specific.

  • A working acquisition motion is ready to scale
  • SEO, AI discovery, paid media, CRO, or measurement needs senior intervention
  • Pipeline slowed and the dashboards do not explain why
  • The marketing leadership seat is open or overloaded
  • The board needs priorities tied to commercial outcomes
The work

Fast enough to create momentum. Deep enough to change the decision.

01

Frame the decision

Align leadership on the question, the stakes, and the evidence required.

02

Find the opportunity or constraint

Connect customer, market, acquisition, conversion, sales, and organizational signals.

03

Set the sequence

Deliver the 90-day priorities, owners, measures, and executive narrative.

What you leave with

A decision the team can operate.

  • Constraint map and evidence register
  • Leadership and stakeholder perspective
  • Acquisition and conversion review
  • Prioritized 90-day operating plan
  • Executive readout with ownership
The diagnostic is not a waiting room. If the business needs leadership immediately, I can begin the diagnosis while assuming an agreed interim operating role.
What follows

The decision determines the team and scope.

Your leader needs a senior peer

I stay as an advisor, strengthen the operating rhythm, and help the team make better cross-functional decisions.

The business needs leadership

I step into an interim or fractional role, lead execution, and help build the system or permanent team.

Bring the situation, the evidence you have, and the decision you need to make.

Book 30 minutes →
Measurement principle

Revenue is the governing outcome.

Pipeline is a leading indicator. Traffic, leads, rankings, engagement, and conversion rates are diagnostic signals. The diagnostic follows them through sales acceptance, opportunity progression, win rate, velocity, revenue, retention, and expansion where the business model supports it.