I run Mark Barrera Consulting LLC from Austin, Texas. You work directly with me. AI infrastructure supports the research and execution; it doesn't change who is responsible for the recommendation.
This is for marketing leaders at growth-stage B2B SaaS and fintech companies, from Series A through D, with a sales-assisted motion. It doesn't cover DTC checkout optimization or founder-led sales before a repeatable motion exists; those require different decisions.
My current work is growth-stage B2B
My current and recent clients are B2B SaaS and fintech companies in the Series A to D range. The work includes SEO/AEO, paid-search audits, and HubSpot measurement. I've also worked on Reddit and community intelligence and a CPG-adjacent event marketing pilot for a fintech client.
You can bring a narrow problem
You don't need to buy a broad engagement to get a paid-search audit or resolve a funnel-reporting problem. If the team agrees on the problem and needs focused work, we'll define that work.
If the company is already growing and needs to decide where to invest next, that also fits. A business doesn't have to be stalled to need a senior second opinion.
I don't take these engagements
I don't do standalone brand campaigns, DTC programs, or early-stage founder-led sales. I do work on B2B positioning and category education where they're part of the buying decision.
For a company still finding its first repeatable buyer, founder-led discovery comes before a larger marketing operating model. For daily leadership across a large enterprise, the company needs an internal executive with the corresponding time and authority.
Enterprise experience is part of my background
At Ziff Davis, I helped acquire and integrate three Black Friday properties in two years. At Newfold Digital / Bluehost, I held VP-level responsibility that included board-facing reporting with transaction readiness in mind. I bring that rigor to growth-stage work without presenting MBC as an enterprise consulting firm.
At TrustRadius, I led audience and review generation during the company's growth from seven-figure to eight-figure revenue and built and led a global marketing organization of more than 50 people. I also built and sold an agency.
Community leadership is part of that background too
I served as president of SMC Dallas, the Social Media Club of Dallas, and as chairman and president of DFWSEM, the Dallas-Fort Worth Search Engine Marketing Association. I was founding chairman of the State of Search Conference in Dallas.
The first conversation should establish fit
Tell me what the business sells, who buys it, and the decision you need help making. Include the deadline and the team that will do the work. I'll tell you whether a focused engagement, ongoing leadership, or another kind of help makes sense.
Email Mark. You can also read how the diagnostic starts.