You don’t need to arrive with a service picked out. Tell me what you want to improve and what’s making it difficult. We can work out whether you need a specific piece of work or someone to take responsibility for more of the program.
Get more from search and paid media
I help you find the opportunities worth pursuing, improve the campaigns and pages behind them, and check what happens after someone responds. That can mean growing a working program, reviewing a disappointing one, or planning a new investment.
Explore SEO and AI search, paid media, and conversion rate optimization.
Give buyers something useful to work with
A good campaign needs a message people understand and evidence they can believe. I help with the research, website choices, content, and customer stories that make that possible.
My background includes commerce publishing across PCMag, Mashable, and Offers.com at Ziff Davis, and audience and review generation at TrustRadius. I bring that experience to the decisions about what your audience needs to read, see, or verify.
Explore positioning and messaging, content strategy, buyer research, and peer reviews and customer evidence.
Understand what deserves the next investment
If the reports leave you with competing explanations, I’ll investigate the records behind them. If you already trust the numbers, we can use them to identify opportunities and decide what to expand.
The work can include HubSpot reporting, channel analysis, funnel definitions, attribution, and the reporting leadership uses to make budget decisions. Explore marketing analytics.
Have someone own the plan and follow-through
Sometimes the missing piece is time and senior attention across several of these areas. I can work alongside your team and partners in an ongoing role, with agreed priorities, responsibilities, and availability. Explore fractional marketing leadership.
AI and custom workflows can support delivery where they help. They’re part of how the work gets done. More on AI-assisted marketing operations.
Start with the job you need done
A focused project might end with an account review and implemented changes, a content plan, or reporting your team can maintain. An ongoing engagement gives the work a consistent owner. We agree on the scope and what you’ll receive before starting.
Let’s talk If you’re unsure where the problem starts, a growth diagnostic can help us investigate it.