At Ziff Davis, I ran editorial strategy alongside product and audience work for a portfolio monetized through affiliate commerce, advertising, and media partnerships. At TrustRadius, I connected customer evidence and organic discovery to qualified pipeline.

I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.

Choose what deserves to be published

I review your existing content, the product story, and the questions buyers ask. I identify where a page needs improvement, where a topic needs a new explanation, and which work should take priority.

Give the writer a useful brief

I turn the research into a content plan and briefs with an intended reader, a question to answer, and evidence to use. I connect each piece to the next step the buyer should be able to take.

Build a process your team can keep running

You can hire me for a content audit, a strategy and editorial plan, or ongoing content development and review. When AI supports production, I capture editorial corrections and their reasons so later drafts start from that record. We define the publishing cadence and review responsibilities around the team available to do the work.

Bring the work you want to move forward

Read the AI-assisted operations page for more on my approach. Email me with your goal, timeline, and the team involved. I’ll help define the engagement.