My current B2B consulting work includes paid-search audits and HubSpot measurement. I look at the account alongside what happens after someone responds: the page they saw, the offer they accepted, and the sales conversation that followed.
I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.
You can bring me an account that needs repair or a program that's ready for more investment. I help decide what to change, what to keep, and what we need to measure before expanding.
The account review follows the buyer
I inspect the search terms, targeting, and campaign structure behind the traffic. Then I compare the ad promise with the landing page and the inquiries it produces. A campaign that reaches the right people still needs an offer and next step that fit what they're trying to accomplish.
I review conversion definitions and the handoff into your CRM so we can distinguish an initial response from a qualified opportunity. That is where paid media and analytics need to work together.
Leave the audit with an order of work
I deliver a prioritized account review with the evidence behind each recommendation. We identify the changes to make, who owns them, and which results to review afterward. The scope can include campaign structure and search terms, or extend into landing pages and tracking when those determine the outcome.
Choose focused advice or ongoing support
I can work alongside your internal team or agency, help implement the agreed changes, or provide ongoing campaign oversight. We define account access, budget authority, and approval responsibilities before work begins.
For a broader paid-media plan, I start with the buyer and the offer before recommending channels. Search demand, audience education, and follow-up need different plans. The channel mix should follow the buying situation.
Bring the landing page and sales record into the decision
If an offer attracts the wrong inquiries, changing bids won't resolve the promise. If buyers need more explanation before a demo, we should examine the content and next step. My leads-to-revenue guide covers the failure points I investigate, and the CRO guide explains how I review progression beyond the form.
Start with the account and your goal
Email me about the account you want reviewed. Tell me what you sell, which channels you're using, and whether you need an audit, implementation help, or ongoing support.