You may have a search program that’s working and room to grow it. You may be watching traffic change without knowing what it means for the business. Or you’ve started checking AI answers and don’t like how they describe your product.
I help you work out where the opportunity is and do the work to pursue it: technical SEO, content, site structure, and how your business appears in AI search.
Which searches are worth winning?
A long keyword list can make a plan look thorough. I want to know which questions matter to the people you can actually serve.
That means looking at your offering, the pages people find, competing results, and what happens when visitors arrive. If you’re earning attention for the wrong topics, more traffic won’t fix the mismatch. If valuable pages are hard to find or understand, there may be a much more direct opportunity.
I bring the technical and editorial work together. An audit should explain which problems deserve attention first, what the change involves, and why it matters. Your developers and writers need something they can use.
What are AI answers telling your buyers?
For AI search, I look at questions grounded in real buying situations, then inspect the answers and cited sources. Is the product described accurately? Are important requirements missing? What evidence could help someone evaluate the recommendation?
SEO, AEO, and GEO describe related parts of this work. We’ll choose the changes around what we find, rather than build separate programs just to cover each acronym.
Search across publishers, software, and hosting
I tripled traffic at Offers.com. Following its acquisition, my responsibilities expanded across Ziff Davis brands including PCMag and Mashable, with work spanning SEO, audience growth, product direction, and commerce content. I’ve also held marketing leadership roles at TrustRadius and Bluehost.
Those businesses earn money differently. The search plan needs to reflect that. A useful visit to a commerce publisher and a qualified inquiry for a software company call for different measures of progress.
An assessment, implementation, or ongoing ownership
You can hire me for a technical and content review, a growth plan, or an AI-search assessment. For a review, you’ll receive the affected pages, the issue or opportunity on each, the recommended change, and the person or team needed to make it. A developer should be able to distinguish a template fix from a writer’s assignment without translating the audit first. I can then lead the work with your team or stay involved in an ongoing role.
We’ll track what changes in discovery and follow it into the outcomes that matter for your business. If the issue turns out to be the message or the next step on the site, we’ll address that too.