At TrustRadius, I connected audience and review generation to qualified pipeline. At Ziff Davis, I ran product, editorial, and audience strategy across a commerce-content portfolio. At Newfold Digital / Bluehost, I led at the VP level. Search has been a central part of my work across those businesses.
I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.
Today I help B2B teams improve organic discovery and how AI answers describe their products. SEO, answer engine optimization (AEO), and generative engine optimization (GEO) belong in the same discussion: who needs to find you, what do they need to understand, and what should happen next?
Start with the opportunity you want to pursue
You might want to expand into a new topic, improve a working search program, or understand why traffic isn't producing the inquiries you expected. I start with the product and buyer, then inspect the pages and records behind that question.
I connect technical review with content and buyer intent
I review how important pages can be found, crawled, and understood. I compare the content with the questions your buyers ask and examine where the site sends them next. That gives us a prioritized plan for technical repairs, page improvements, and content worth creating.
For AI search, I build the research around specific buying situations. I inspect the answer, the description of your product, and its cited sources. Those observations help identify which claims need clearer explanation and which buyer questions your public content should answer.
You can hire me for a review or ongoing work
A focused engagement can cover a technical and content audit, a search opportunity assessment, or a review of AI answers for your target buyers. I deliver findings tied to the pages and evidence, recommended changes, and an order of work.
For ongoing support, I help implement the priorities with your team, review content, and track what changes. We agree on the work I own, what your developers or writers own, and when we review progress.
Keep discovery and commercial results in the same conversation
I report on the search and answer changes we can observe, then connect them to qualified inquiries and opportunities where the records allow it. If the next step on the site is the problem, I bring conversion optimization into the work. If the product is hard to explain, I start with positioning and messaging.
Read the thinking behind the work
The AI search guide explains how I investigate buyer-specific answers. The Zero Click SF note shows why the buyer's role matters. Use the prompt worksheet to prepare a first check.
Tell me where you want search to take the business
Email me your website and the opportunity you want to pursue. Include what you're seeing today and who will help implement the work.