At TrustRadius, I connected audience and review generation to qualified pipeline. That experience shapes how I approach CRO: I want to understand who responded, what they needed, and whether the next interaction helped them progress.

I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.

Review the page and the sales handoff together

I inspect the offer, page content, and conversion records. I compare what the page promises with the inquiries it produces, then identify friction in the route to a qualified conversation.

Choose changes that answer the buyer’s question

I help prioritize improvements to messaging, page structure, and calls to action. If the buyer needs an explanation before a demo, the next step should support that evaluation. I connect the recommendations to what we can learn from account records and buyer research.

Agree on how to evaluate the change

A focused engagement can produce a page or journey review and a prioritized implementation plan. For ongoing work, I help the team make changes and evaluate the results. I plan experiments around the available volume and buying cycle, and use qualitative research when it better answers the immediate question.

Bring the work you want to move forward

Read the CRO guide for more on my approach. Email me with your goal, timeline, and the team involved. I’ll help define the engagement.