In a current B2B software redesign, I presented 32 homepage messages for the team to compare. Nobody came in saying the same thing. We worked through AI prominence, category language, and the paths different buyers should take.

I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.

Turn the internal disagreement into specific choices

I review your current messaging with the people who sell, market, and build the product. I identify the claims and audiences behind the disagreement, then organize the choices so the team can discuss what each message means for the buyer.

Take the important differences to buyers

I help plan prospect conversations and message research, including tools such as Wynter when they fit the question. I use that feedback to refine the product explanation and the evidence supporting it.

Carry the message into the website

An engagement can include a message audit, a positioning workshop, buyer-research planning, or homepage and navigation recommendations. I connect the headline to the page structure, segment paths, and calls to action. We agree on the pages and deliverables before starting.

Bring the work you want to move forward

Read the positioning guide for more on my approach. Email me with your goal, timeline, and the team involved. I’ll help define the engagement.