I run MBC as one senior operator, with AI infrastructure supporting the consultancy. That puts a practical limit on what I want to build: a workflow has to help me do the work, not create another system to babysit.
The examples here focus on B2B marketing. Apply the recommendations to the buying process and business question you are investigating.
Start with a correction the team keeps making
Use the correction and its reason as input to the next draft. Keep the source document available. If an editor rejects a claim because the evidence doesn't support it, the next version needs the evidence boundary as well as the changed sentence.
Agree on what the system is allowed to do
For a Series A team, one documented workflow with a clear reviewer is a useful place to start. For a Series D company with several products, separate product facts and approvals so a correct claim about one product doesn't get copied into another.
The editor's correction needs to survive the editor
At AirOps Next in New York on May 13, 2026, Austin Lau discussed putting company workflows into shared skills. I wrote about that in my recap. For a client implementation, I'd still require evidence that the next person can use the workflow and understand when to intervene.
Where this breaks
Automating an unverified claim produces more copies of the problem. This also isn't a proposal to replace an enterprise's internal owners with a one-person consultancy. The company still needs someone accountable for its facts and approvals.