At Newfold Digital, I grew the marketing team from a handful of people to about 50. I also built and sold an agency and served on the leadership teams at Bluehost and TrustRadius. Today I work directly with B2B leaders through Mark Barrera Consulting LLC.

I work with growth-stage B2B SaaS and fintech marketing leaders with a sales-assisted motion. See the full fit criteria.

Give the role clear decisions to own

I help set priorities across acquisition, content, and measurement, then work with the people responsible for execution. We define the budget decisions, approvals, and team responsibilities that belong in the engagement.

Work with the team you already have

I can work alongside internal marketers, specialists, and agency partners. I review the plan with leadership, resolve competing priorities, and keep the work connected to the business goal.

Choose a commitment that fits the job

A fractional engagement provides ongoing senior involvement with an agreed scope and time commitment. If the need is a specific audit or implementation project, I scope that directly. Before starting, we agree on what I own, what your team owns, and how we review progress.

Bring the work you want to move forward

Read the leadership guide for more on my approach. Email me with your goal, timeline, and the team involved. I’ll help define the engagement.